At the beginning of the year, I did a post on my writing goals for 2021. One thing I left off that list because it only relates to writing, is that I want to sell more of my Kindle books this year. That’s a great goal, but how does one try to do that? I don’t know. Which is why I’m trying some things this year to see if I can find something that seems to work so I can expand on it in the coming years.
While I would love to see all of my books get attention, I’m only going to focus on some of them. And while I would love to see more sales in all markets, I’m also only going to focus on a few, like Australia. If I figure anything out in selling Book A in Australia, maybe I can apply that to selling Book B in Brazil.
So how can someone living in the US get more sales in Australia? Well, I figure the first step is getting people in Australia to know that I exist. How can I do that, that’s cheap? After some thought, this is what I’ve come up with.
It is really easy to search online for a list of libraries in some place, say Australia. The majority of these libraries have webpages. Now, I haven’t crunched the numbers, but it seems that only about a third of libraries also have Twitter accounts. Some libraries are famous for one reason or another and have thousands of followers. But other, smaller, libraries only have a few hundred followers. Now, who would follow the Twitter account of a small library in a small Australian town? Probably the locals who use that library.
At this point some of you probably think that I just randomly follow a bunch of Australian people in the hope that some of them will check me out and hopefully buy some of my books. I’m not that tacky. I will read through the people following this small Australian library and if I see any with bios saying that they are “avid readers” or “lovers of all things sf,” those are the ones I will follow.
So if you are trying to target people in some specific place, this might be one way to try to reach them. Having only followed a few dozen such people (2021 feels really busy, but I don’t feel like I’ve accomplished anything) and not yet having any sales in Australia this year, I can’t say how successful this scheme will be. But there’s only one way to find out if this works. If it does, I might tell you. Or I might keep the secret to myself. We’ll see.
Image from Pixabay.