At
the beginning of the year, I did a post on my writing goals for 2021. One thing I left off that list because it
only relates to writing, is that I want to sell more of my Kindle books this
year. That’s a great goal, but how does
one try to do that? I don’t know. Which is why I’m trying some things this year
to see if I can find something that seems to work so I can expand on it in the
coming years.
While
I would love to see all of my books get attention, I’m only going to focus on
some of them. And while I would love to
see more sales in all markets, I’m also only going to focus on a few, like
Australia. If I figure anything out in
selling Book A in Australia, maybe I can apply that to selling Book B in
Brazil.
So
how can someone living in the US get more sales in Australia? Well, I figure the first step is getting
people in Australia to know that I exist.
How can I do that, that’s cheap?
After some thought, this is what I’ve come up with.
It
is really easy to search online for a list of libraries in some place, say
Australia. The majority of these
libraries have webpages. Now, I haven’t
crunched the numbers, but it seems that only about a third of libraries also
have Twitter accounts. Some libraries
are famous for one reason or another and have thousands of followers. But other, smaller, libraries only have a few
hundred followers. Now, who would follow
the Twitter account of a small library in a small Australian town? Probably the locals who use that
library.
At
this point some of you probably think that I just randomly follow a bunch of
Australian people in the hope that some of them will check me out and hopefully
buy some of my books. I’m not that
tacky. I will read through the people
following this small Australian library and if I see any with bios saying that
they are “avid readers” or “lovers of all things sf,” those are the ones I will
follow.
So
if you are trying to target people in some specific place, this might be one
way to try to reach them. Having only
followed a few dozen such people (2021 feels really busy, but I don’t feel like
I’ve accomplished anything) and not yet having any sales in Australia this
year, I can’t say how successful this scheme will be. But there’s only one way to find out if this
works. If it does, I might tell
you. Or I might keep the secret to
myself. We’ll see.
***
Image
from Pixabay.
